After the Second World War

With the second great conflict at an end, the reconversion of industry to peacetime activity resulted in a sharp acceleration of output and gave new impetus to research in the field of materials and manufacturing technologies. The importance of post-war reconstruction was such that the '50s became the years of the economic boom and of increasing consumer demand.

It was also a period that saw domestic manufacturing — Made in Italy — well established in all sectors of the household electrical appliances market.The success of Italian household electrical appliances was attributable mainly to the flair of our entrepreneurs and to the superior quality of the products, but no less to the contribution made by industrial design. Indeed the notion of "Beautiful Italian Design" dates from this period.